MINI John Cooper Works. the ultimate fun driving brand.

MINI John Cooper Works. the ultimate fun driving brand.

Video Analysis for MINI John Cooper Works. the ultimate fun driving brand.

March 08, 2008

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MINI John Cooper Works. the ultimate fun driving brand.

MINI and John Cooper Works. What’s new about this long-term relationship? A newly devised brand logo, but what’s behind the badge on the back? Wanna know what a MINI John Cooper Works driver´s like? The Head of MINI Brand Communication, Andreas-Christoph Hofmann, blows the whistle on the ultimate fun driving machine.



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