Gap's Message to Consumers: "Dress Normal"

Gap's Message to Consumers: "Dress Normal"

Video Analysis for Gap's Message to Consumers: "Dress Normal"

August 19, 2014

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01:08

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VIDEO

Gap's Message to Consumers: "Dress Normal"

Mass-market clothing brand Gap is launching a print, digital and video campaign called ‘Dress Normal,’ which may be one of the most unexpected marketing messages to come from a fashion company, Jen Markham has more.

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WEB RESULTS

  • www.newswire.ca   Gap Launches Bold New Films, Directed By David Fincher, …

    Dress Normal celebrates individuality and ... The four films were created with Wieden+Kennedy New York as part of Gap's new campaign, Dress Normal. ...

    http://www.newswire.ca/news-releases/gap-launches-bold-new-films-directed-by-david-fincher-as-part-of-its-global-dress-normal-campaign-515392131.html

  • retail.economictimes.indiatimes.com   Gap's master plan to be cool again | ET Retail

    Gap's master plan to be cool again ... But as consumers turned to cheaper fast-fashion alternatives, ... including 2014's "dress normal" campaign, ...

    http://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/gaps-master-plan-to-be-cool-again/48528483

  • finance.yahoo.com   4 ways Old Navy is beating Gap - Yahoo Finance

    19.08.2015 · ... Old Navy was once Gap's younger ... American consumers are moving away ... on Tinder and the failed "Dress Normal" campaign — prove ...

    http://finance.yahoo.com/news/4-ways-old-navy-beating-173402206.html

  • www.businessinsider.com   The Gap tries to go ‘normal’ but heads toward oblivion ...

    ... but Gap’s leadership is making a few key ... What is the message that Gap ... “Dress Normal” sounds more like a rallying cry of mothers ...

    http://www.businessinsider.com/the-gap-tries-to-go-normal-but-heads-toward-oblivion-2014-10

  • www.franchising.com   GAP Launches Bold New Films, Directed by David Fincher, …

    ... Directed by David Fincher, ... New York as part of Gap's new campaign, Dress Normal. ... films truly bring to life what our Dress Normal message ...

    http://www.franchising.com/news/20140829_gap_launches_bold_new_films_directed_by_david_finc.html

  • www.mediapost.com   Marketing That's (Just) Missing The Mark With Millennials ...

    We know young consumers are picky, and not always easy to please when it comes to marketing. Sometimes a campaign can be so close to getting it right, but ...

    http://www.mediapost.com/publications/article/234083/marketing-thats-just-missing-the-mark-with-mill.html

  • achaumarketingblog.wordpress.com   Amanda Chau Marketing Blog | Advertising. Brand Identity ...

    In the season where consumers spare ... trying to decode Gap’s underlying message. ... Gap’s “Dress Normal” campaign was a big ...

    https://achaumarketingblog.wordpress.com/

  • www.prnewswire.com   GAP Launches Bold New Films, Directed by David Fincher, …

    ... as part of Gap's new campaign, Dress Normal. ... to life what our Dress Normal message ... to dress normal through the lens of consumers ...

    http://www.prnewswire.com/news-releases/gap-launches-bold-new-films-directed-by-david-fincher-as-part-of-its-global-dress-normal-campaign-273019871.html

  • www.marketingweek.com   Three ways Gap can revive its ‘outdated’ and ‘limp ...

    As Gap succumbs to yet another loss, the fashion brand has been slammed by analysts for being ‘out of touch’ and having no sense of clear direction ...

    https://www.marketingweek.com/2015/08/21/three-ways-gap-can-revive-its-outdated-and-limp-brand/

  • lbbonline.com   Gap's Film Noir Twist From David Fincher and Wieden + Kennedy

    Gap's Film Noir Twist From David Fincher and Wieden ... of Gap’s new campaign, Dress Normal. ... to dress normal through the lens of consumers ...

    http://lbbonline.com/news/gaps-film-noir-twist-from-david-fincher-and-wieden-kennedy/

  • www.slideshare.net   Dress normal campaign finished 2

    18.05.2015 · Dress normal campaign ... Your message goes here ... Response 'Gap’s Dress Normal Campaign Isn’t Working Because Normal People Don’t ...

    http://www.slideshare.net/amybrown113/dress-normal-campaign-finished-2

  • www.questia.com   "Shift" - Marketing, October 1, 2014 | Online Research ...

    Consumers may want to fit in, but Gap's celebration of ... 'Dress normal'; ... coined the term 'Normcore' to describe some aspects of this shift.

    https://www.questia.com/magazine/1G1-383633165/shift

  • uk.finance.yahoo.com   4 ways Old Navy is beating Gap - Yahoo Finance UK

    Old Navy was once Gap's younger and ... message that parents ... on Tinder and the failed "Dress Normal" campaign — prove that ...

    https://uk.finance.yahoo.com/news/4-ways-old-navy-beating-173402206.html

  • www.overtcollusion.com   Overt Collusion - Advertising

    ... and if the brand message, ... Gap’s “Dress Normal” ad campaign was aimed at Millennials and was ... Consumers must feel that there will be a ...

    http://www.overtcollusion.com/iadvertising/

  • www.businessinsider.com   4 ways Old Navy is beating Gap - Business Insider

    19.08.2015 · Video embedded · Perhaps one of Gap's biggest flaws is that it ... message that parents can easily ... Tinder and the failed "Dress Normal" campaign ...

    http://www.businessinsider.com/4-ways-old-navy-is-beating-gap-2015-8

  • finance.yahoo.com   Gap isn't cool anymore — here's its master plan to ...

    17.08.2015 · But as consumers turned to cheaper ... in February to Gap's executive vice president of product ... including 2014's "dress normal ...

    http://finance.yahoo.com/news/gap-isnt-cool-anymore-heres-161500462.html

  • www.altaviawatch.com   Gap - Altavia Watch

    ... they may access Gap’s inventory via the hotel’s application Lucy or the Virgin Hotels Web ... As consumers increasingly use a plethora of ...

    http://www.altaviawatch.com/tag/gap/

  • cavalryagency.tumblr.com   A Visit To MillerCoors’ Real-Life Research Lab

    Gap’s Dress Normal Campaign & A ... staple doesn’t guarantee the message would resonate with the ... actually resonates with their core consumers.

    http://cavalryagency.tumblr.com/

  • www.pinterest.com   advertising on Pinterest | Magazine Ads, Print Ads and Gap

    Explore Alissa Pagels's board "advertising" on Pinterest, a visual bookmarking tool that helps you discover and save creative ideas | See more about ...

    https://www.pinterest.com/alissapagels/advertising/

  • blog.ebiquity.com   U.S. Advertising – The Best of Valentine’s 2015 ...

    ... the campaign serves as a vast transition from Gap’s Fall 2014 “Dress Normal ... in plastic with the message, ... consumers were encouraged ...

    http://blog.ebiquity.com/2015/02/u-s-advertising-the-best-of-valentines-2015-advertising

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