How Credit Card Companies Target Consumers

How Credit Card Companies Target Consumers

Video Analysis for How Credit Card Companies Target Consumers

December 24, 2013

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How Credit Card Companies Target Consumers

Credit reporting agencies and marketing firms collect information about people that is then used to target and categorize them into consumer groups.

Credit reporting agencies and marketing firms collect information about people that is then used to target and categorize them into consumer groups.

A new report from the US Senate Committee on Commerce, Science, and Transportation says that credit agencies like Experian, Equifax and TransUnion along with many marketing firms create and maintain databases on consumer habits of almost every household in the United States.

Chris Calabrese from the American Civil Liberties Union is quoted as
saying: “It's this integration of information, and using the fact that
they know so much more about us...



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