Digital Marketing Day - Conférence 3 - Muriel Vandermeulen

Digital Marketing Day - Conférence 3 - Muriel Vandermeulen

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January 16, 2014

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Digital Marketing Day - Conférence 3 - Muriel Vandermeulen

Digital Marketing Day - Conférence 3

Conférence animée par Muriel Vandermeulen

"Comment le marketing de contenu peut-il améliorer la conversion de votre site ?"

L’efficacité marketing de contenu se mesure par l’augmentation sensible de votre ROI, que ce soit par l’augmentation des ventes, des abonnés des réseaux sociaux ou blogs.

Mais comment le contenu de vos pages internet peut-il inciter un visiteur lambda à s’inscrire à votre newsletter, remplir votre formulaire, effectuer un achat ?

Car, comme vous vous en doutez, la conversion liée au marketing de contenu requiert une approche très spécifique.



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