Video Analysis for Ad Showing White Woman Upsets Howard University Students
January 16, 2014
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Ad Showing White Woman Upsets Howard University Students
Good marketing is all about catering to your target audience.
A grocery store ad, however, welcoming back Howard University students from their winter break has upset many of the people it was trying to attract.
In putting together the circular the company used a picture of a white woman.
Howard is a predominantly African-American institution with a long history of being such.
Shortly after the ad went public, both students and alumni of the university took to twitter to express their feelings about the company’s image selection. )
Many pointed out that the model wasn’t reflective... Read more »
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